Raddish Kids' Food is Love campaign is kicking off to empower kids and families to make memories together and share heartfelt moments in the kitchen through food. The Food is Love calendar shares recipes and activities centered around spreading love and kindness throughout the month.
Knowing that families are continuing to spend a lot of time at home and away from extended families and friends, the kids cooking subscription kit wants to help people spread love by gifting free kits to someone special. As of early February, 20,000 love-themed Raddish cooking kits will be available for families to gift when they cover the cost of shipping.
Additionally, Raddish will be donating a dollar for every gifted kit to World Central Kitchen to support individuals and communities in need.
Love-Themed Cooking Kits
Raddish Kids' Food is Love Campaign Makes Memories Through Mealtime
Trend Themes
1. Home-cooking Kits - Raddish Kids' Food is Love campaign underscores the growing demand for convenient and innovative home-cooking kits for families.
2. Social Impact Marketing - Raddish Kids' Food is Love campaign exemplifies the trend toward social impact marketing, inspiring empathy, connections, and good causes through products or services.
3. Customizable Subscription Services - Raddish Kids' Food is Love campaign demonstrates the potential of customizable subscription services that appeal to the changing needs and preferences of consumers and align with timely themes and events.
Industry Implications
1. Food and Beverage - Raddish Kids' Food is Love campaign represents a new direction in the food and beverage industry, which is pivoting toward creating emotional connections and more engaging experiences for consumers.
2. E-commerce - Raddish Kids' Food is Love campaign capitalizes on the growth of e-commerce and subscription services, as more consumers shop online and seek convenience and customization in their purchases.
3. Social Impact Organizations - Raddish Kids' Food is Love campaign fosters partnerships and collaborations between businesses and social impact organizations, creating opportunities for mutual benefit and greater social impact.