After being extremely dissatisfied with finding bland, mushy snacks on the market, Andre Dang decided to develop Manfoods, a line of food for guys that has a satisfying crunch and crispness to it. The brand's snacks, sauces and jams are simple and uncomplicated, made with no flavorings or additives. Each of these products come in packs, which are charmingly presented with bold text that reads: "In case of hunger, open box."
The packaging was developed for Manfoods by designer Nick Misani, who created simple, retro-inspired labels for each of the snack food jars. Although each jar varies slightly in terms of its look, feel, color and typographic choices, the units all come together beautifully as a set, looking like products that would be right at home beside that backyard barbecue.
Masculine Snack Branding
Manfood's Food for Guys Satisfies a Void with Crisp, Chunky Snacks
Trend Themes
1. Masculine Branding - Opportunity for creating food or other products targeted specifically towards men with bold, retro branding and simple, uncomplicated ingredients.
2. Satisfying Crunch - Opportunity for developing snacks with a satisfying crunch and crispness to fill a void in the market for those who prefer less mushy options.
3. Charming Packaging - Opportunity for designing novel packaging with retro-inspired labels and charming presentation, featuring bold text for added personality and appeal.
Industry Implications
1. Food and Beverage - Opportunity for developing and marketing food and beverage products aimed at men, using simple, natural ingredients, and bold, masculine branding to stand out in the crowded market.
2. Packaging and Labeling - Opportunity for developing unique packaging and labeling solutions that appeal to men's tastes, utilizing retro designs and bold text to capture their attention and stand out on store shelves.
3. Marketing and Advertising - Opportunity for creating targeted marketing campaigns and advertising strategies to reach male consumers seeking satisfying, crunchy snacks with no additives or preservatives, featuring bold, masculine branding and retro-inspired designs.