Food For Beauty, Inside and Out

The Fancl Collaboration Series Ingestible Cosmetics

When a natural cosmetic company and a food services company get together, the result looks a lot like the offspring of the cosmetics leader Fancl and food services leader, Itoyakado.

The Fancl Collaboration Series, food that makes one beautiful on the inside and out, features daily commodities like tofu, bread and cakes spiked with the Fancl supplements such as kale, collagen, germinated brown rice and Chicory root derivatives that aid mineral absorption.

Itoyakado food stores are selling the series, priced from ¥120 to ¥420. 
Trend Themes
1. Ingestible Cosmetics - Creating cosmetic products that are ingested orally like food, that also aid with mineral absorption and nutrient intake for promoting beauty from within.
2. Food as Beauty Products - Using food products as beauty treatments or ingredients in cosmetics to promote healthier skin and beauty.
3. Collaboration Between Cosmetics and Food Industries - The collaboration between cosmetics and food industries allows for new opportunities to arise in creating high-quality beauty products that target health and wellness.
Industry Implications
1. Food Services Industry - The food industry can benefit from this collaboration by expanding their product line with high-quality healthy foods and supplements for promoting overall health and wellness.
2. Cosmetics Industry - The cosmetics industry can use this partnership to create ingested cosmetic products that promote beauty from within or use food ingredients for skin treatments.
3. Health and Wellness Industry - The health and wellness industry can benefit from this collaboration by promoting the importance of taking care of the body from within and showcasing the benefits of ingested cosmetic and food products.

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