"Food is better when it is powered by people" is the slogan of the Food Assembly and if you try their unique system and service you might have to agree. "The Food Assembly facilitates community-led pop-up markets where people collect pre-ordered produce directly from local farmers and food producers," Ilana Taub, co-founder of Snact wrote for the Guardian this week in the Social Enterprise Network.
It's certainly and interesting approach and the group-like initiative means that it's more than simply buying food but it allows the community itself to have power in what kinds of products -- and what kinds of people -- they are supporting. A group or simply one person can start an assembly.
Contact Information
The Food Assembly website
Food Assembly on Twitter
People-Powered Produce
The Food Assembly Services Pop-Up Farmer's Markets Chosen by You
Trend Themes
1. Community-led Pop-up Markets - Opportunity for local farmers and food producers to reach directly to consumers and create disruption to traditional grocery shopping models.
2. People-powered Food Services - Opportunity to empower the community and give them direct control over the products they are buying, creating a new food shopping experience.
3. Direct-to-consumer Food Distribution - Opportunity for new food distribution models, cutting down middlemen and building direct relationships with farmers and consumers.
Industry Implications
1. Agriculture - Opportunity to build new market models and enable farmers to sell directly to consumers with more transparency and fair compensation.
2. Food Retail - Opportunity to create a more personal and unique food shopping experience by building farmer markets in-store for direct purchase.
3. Logistics and Distribution - Opportunity to innovate and streamline the food delivery process from farmer to consumer for better efficiency and lower costs.