Illustrated Sports Equipment Installations

Folklore Sculpture by Stevie Gee is Full of Character

The Folklore Sculpture installation is utterly entertaining. It takes traditional sports equipment such as skateboards and surfboards and turns them on their heads. Whether it is the fins of the latter taking on hilarious Elvis-like character traits through expertly painted illustrations or the former being warped into more of a U-shape, the pieces in the Folklore Sculpture installation are fun to behold.

Created by Stevie Gee, an artist based in London, England, the Folklore Sculpture installation is part of a larger exhibit also showcasing works from Nathaniel Russell, Evan Hecox, Ed Templeton and Stephen Powers. It is currently showing at the Joshua Liner Gallery in New York City. This recent crop of work does fall in line with his statement, "I like to create love in peoples hearts as well as art and fun stuff."
Trend Themes
1. Illustrated Sports Equipment - There is an opportunity to disrupt the sports equipment industry by incorporating illustrations and artwork into traditional sports gear.
2. Character-based Sculpture - The use of character-driven sculptures presents disruptive innovation opportunities in the art and design industry, especially when applied to unexpected objects.
3. Art Exhibitions - Incorporating interactive and entertaining installations like the Folklore Sculpture can disrupt the traditional art exhibition industry, creating more engaging and memorable experiences for visitors.
Industry Implications
1. Sports Equipment - The sports equipment industry can explore collaborations with artists and designers to create unique and artistic sports gear, attracting a new customer base.
2. Art and Design - The art and design industry can explore incorporating character-driven sculptures into various products to create distinctive and memorable pieces, providing new avenues for artistic expression.
3. Art Exhibitions - Art exhibition organizers can embrace more interactive and entertaining installations to attract a broader audience and enhance visitor engagement and enjoyment.

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