'Focals by North' was founded in 2012 with the dedication of building products that seamlessly interact with day-to-day activities. It has since grown into an impressive team of designers, engineers, researchers, and creators with contributing investors such as Amazon Alexa Fund, Intel Capital, and much more. The team at Focals by North believes in the immersion of technology in our lives and tackle the integration of it through eyewear.
To learn more about the product, Trend Hunter spoke to Munesh Raj, the director of retail development at North to understand what's to be expected at Trend Hunter's Future Festival World Summit in Toronto, where Focals by North will host an immersive Trend Safari for attendees.
Raj explains that the eyewear blends fashion and technology, with the main focus on functionality. It takes a thoughtful approach in terms of what components are added and ensures that every pair fits perfectly using its 'True Fit Sizing Pods' in retail locations. The system captures a 3D model of one's face using an array of cameras to develop custom glasses that are specific to each specification.
Fashion-Forward Smart Glasses
Focals by North Builds Custom Eyewear with Holographic Display
Trend Themes
1. Fashionable Smart Glasses - The trend of integrating technology into wearable fashion items, such as glasses, is disrupting the fashion and technology industries by creating new opportunities for innovative product design.
2. Customized Eyewear - The trend of using technology to create custom-fit eyewear is disrupting the eyewear industry by improving the shopping experience and enhancing the functionality of glasses.
3. Sizing Technology - The trend of utilizing 3D modeling technology to create custom-fitted glasses is disrupting the retail industry by reducing returns and creating more personalized experiences for customers.
Industry Implications
1. Fashion Industry - The integration of technology into fashion items, such as glasses, presents opportunities for disruption in the fashion industry, with new possibilities for innovative product design and customer experiences.
2. Technology Industry - The trend of integrating technology into wearable fashion items, such as glasses, presents opportunities for the technology industry to create new innovative products that enhance the functionality and design of these items.
3. Eyewear Industry - The trend of utilizing 3D modeling technology to create custom-fitted glasses presents opportunities for disruption in the eyewear industry, with potential for improved shopping experiences and reduced returns.