Luminous Diamonds is a new fine jewelry brand that uses rare fluorescent diamonds in its designs, showcasing stones that are formed under unique geological conditions and encouraging women to shine their inner light. The diamonds are said to have "a stunning inner radiance that flashes in the sunlight and emits a magical glow in UV lighting." The brand offers everything from necklaces and bracelets to earrings and rings, and across the designs, the free-form hexagon is a returning motif.
The everyday luxury pieces are being introduced to the world with a campaign called The Greatness Is Made Under Pressure, which is set to the tune of Queen's Under Pressure. The campaign is devoted to celebrating the strength, resilience and fearlessness of modern women.
Fluorescent Diamond Jewelry
Luminous Diamonds' Designs Feature Extremely Rare Stones
Trend Themes
1. Fluorescent Diamond Jewelry - Opportunity to tap into the growing demand for unique jewelry pieces that feature rare fluorescent diamonds.
2. Fine Jewelry Brand - Opportunity to establish a new brand that specializes in fine jewelry made with rare and beautiful diamonds.
3. Campaigns Celebrating Women - Opportunity to create empowering marketing campaigns that celebrate the strength, resilience, and fearlessness of modern women.
Industry Implications
1. Fine Jewelry - Opportunity to innovate within the fine jewelry industry by incorporating rare fluorescent diamonds into designs.
2. Luxury Goods - Opportunity to cater to the demand for luxury goods by offering unique and stunning fluorescent diamond jewelry pieces.
3. Advertising and Marketing - Opportunity to develop impactful marketing campaigns that resonate with modern women and promote empowerment.