Potemkin, a London vodka bar, is now serving vodka-based drinks named after Russian businesses listed on the London Stock Exchange. The companies (and drinks) include Tatneft, Rostelekom, Evraz, MMC Norilsk Nickel, and Surgutneftegas. Buyers beware, however, as the alcohol content in each of these drinks is tied to their performance. If the business is doing well, the alcohol amount goes up and vice versa.
Here's a little tidbit of Russian history: Potemkin villages were fake settlements set up by Russian minister, Grigori Aleksandrovich Potemkin, to impress Empress Catherine II when she visited Crimea in 1787. The "hollow facades of villages" along the Dnieper River enhanced "his standing in the empress's eyes," according to Wikipedia.
If you really like your drinking to be linked to the market, you might also like this:
Stock Market Cocktail Bar
Drinks Named After Russian Stocks on London Exchange
Trend Themes
1. Market-linked Drinks - The trend of creating drinks linked to market performance presents an opportunity for bars and breweries to offer unique and engaging experiences to customers.
2. Unique Beverage Concepts - The trend of naming drinks after companies listed on a stock exchange opens up possibilities for creative collaborations between beverage brands and business sectors.
3. Data-driven Drinking - The trend of tying alcohol content to business performance provides an opportunity for technology companies to develop innovative platforms that track and adjust drink characteristics based on real-time data.
Industry Implications
1. Hospitality - The hospitality industry can leverage the market-linked drinks trend to attract customers seeking unique and immersive experiences at bars, restaurants, and breweries.
2. Beverage - The beverage industry can explore collaboration opportunities with businesses listed on a stock exchange to create specialty drinks that resonate with consumers looking for novel experiences.
3. Technology - The technology industry can develop data-driven platforms that integrate with the bar industry to provide personalized and dynamic drink options based on market performance.