Gufram has unveiled Flowie®, the latest result of their collaboration with the Dutch-German art and design team, Supertoys Supertoys. Flowie® is a plush polyurethane seat designed for indoor and outdoor environments, and finished with Guflac® Ultra. The design, which resembles a hybrid of a flower and a cloud, is available in three pastel shades: Sweet Pink, Sunny Peach, and Smooth Pearl.
Described by its designers as a "companion object," Flowie® is a versatile home furnishing that integrates seamlessly into any decor style. It can stand alone or be collected in various soft and delicate hues, appealing to lovers of pastel tones.
Flowie® serves as "a gentle reminder to take a break, to occasionally gaze at the clouds, tracing familiar shapes while embracing the idea that deep down, we are all magical, we are all dreamers," according to a statement from the brand.
Pastel-Tonal Abstract Chairs
Gufram Taps Supertoys Supertoys for the New Flowie® Seat
Trend Themes
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Pastel-palette Furniture — Furniture pieces featuring soft pastel shades enhance tranquil and aesthetically pleasing interior design environments.
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Hybrid-nature Designs — Designs that blend natural elements like flowers and clouds create unique, whimsical furniture pieces.
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Multi-function Seating — Seating options that serve both indoor and outdoor purposes offer versatility and increased utility for users.
Industry Implications
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Home Furnishings — Innovative home furnishing products like Flowie® bring fresh, adaptable design elements to modern living spaces.
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Outdoor Furniture — Outdoor furniture benefiting from resilient materials such as Guflac® Ultra integrates stylish comfort into garden and patio settings.
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Artistic Design Collaboration — Collaborations between art and design teams elevate furniture design through creative and avant-garde aesthetics.