Products from the Flourish brand are made available to consumers through TESCO and Superdrug. The company is catered to meet the needs of women who are going through menopause.
The range consist of five versatile products. The first one is a "quick, one-step Test kit that [can] detect the follicle-stimulating hormone (FSH) in urine." The Flourish brand follows up with all-in-one supplements that can be taken during and after menopause. The final three products fall into the category of skincare. There is the Cooling Mist that provides hot flash relief and the Intimate Moisturiser which soothes the vaginal area thanks to Glycerin and Chamomile extracts. Finally, there is the Intimate Wash that introduces added moisturizing benefits.
Menopause-Targeting Product Lines
The Flourish Brand Boasts Health and Comfort with Five Products
Trend Themes
1. Menopause-targeting Product Lines - Opportunity for innovative products that cater to the specific needs of women going through menopause.
2. Quick, One-step Test Kit - Disruptive innovation potential in creating efficient and user-friendly diagnostic tests for menopause-related hormones.
3. Skincare for Menopause - Opportunity for skincare products designed to alleviate menopause symptoms, such as hot flashes and vaginal dryness.
Industry Implications
1. Pharmaceuticals - Disruptive innovation opportunities in developing pharmaceutical products that address menopause symptoms and hormone imbalances.
2. Wellness and Lifestyle - Opportunity for businesses to create holistic wellness and lifestyle products that support women during the menopause transition.
3. Beauty and Personal Care - Disruptive innovation potential in developing beauty and personal care products specifically tailored to address menopause-related skincare concerns.