Nike works in collaboration with Florida A&M University to launch a special tonal iteration of the Dunk Low sneaker model. The shoe is named 'Florida A&M' as expected and is detailed with the school colors of bright orange and green. It starts off with white leather making up the base foundation and then overlaid with bright orange on top and finished with green at the panel Swooshes.
Other details that reference the school can be seen along the tongue tag that highlights its rattlesnake mascot and the "WE BRAGG DIFFERENT" embroidered onto the shoe. It continues with the embroidered "COLAC" on the forefoot which stands for "College of Love and Charity" to round it out.
University-Honoring Vibrant Sneakers
Nike Honors the School Spirit of Florida A&M With a Dunk Low
Trend Themes
1. University-honoring Sneaker Collaborations - Brands can innovate and target niche customer bases by collaborating with universities to create limited edition sneakers that represent the school’s identity and culture.
2. Custom University Sneaker Design Contests - Running custom design contests for students and alumni can create engagement opportunities and generate unique designs that can be turned into marketable products.
3. Sustainable University Sneaker Collections - Creating sustainable university-themed sneaker collections can attract environmentally conscious customers interested in university pride.
Industry Implications
1. Sportswear - Companies in the sportswear industry can collaborate with universities to create limited edition sneakers that showcase school spirit.
2. Higher Education - Universities can run custom design contests and collaborate with brands to develop unique, branded merchandise that appeals to students and alumni.
3. Sustainability - Eco-friendly sneaker companies can develop collaborations with universities to create sustainable collections that represent the school’s identity.