This new Flora packaging has been unveiled by Upfield created in collaboration with Footprint as a plastic-free solution that will greatly increase the product's eco-friendly nature.
The packaging is made using compressed wet paper fiber that's formed into a rigid structure perfect for holding the namesake brand's signature spread. The packaging is waterproof and oil-proof, but still capable of being recycled through curbside paper collection. The packaging has received the Conventional Plastic Free Certification and is crafted with paper from a PEFC-certified supplier.
Group CEO at Upfield David Haines spoke on the new Flora packaging saying, "When we established Upfield, innovating our way out of plastic tubs was our moon-shot and I am very proud of all Upfielders that continue to work towards this goal. Consumers today demand products that benefit both people and the planet. Our plant butters and spreads do exactly that. We’re excited about the potential to launch this across our most iconic brands in some of our most important markets."
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
Trend Themes
1. Plastic-free Packaging - The Flora packaging offers a plastic-free solution using compressed wet paper fibers, presenting an opportunity for companies to reduce their environmental impact.
2. Eco-friendly Materials - Utilizing compressed wet paper fibers for packaging creates an eco-friendly alternative, opening doors for innovations in sustainable packaging materials.
3. Curbside Paper Collection - The recyclable nature of the Flora packaging allows for easy disposal through curbside paper collection, encouraging the development of recycling initiatives.
Industry Implications
1. Food Packaging - The plastic-free Flora packaging presents an opportunity for the food packaging industry to adopt eco-friendly packaging materials and move towards a more sustainable future.
2. Sustainable Manufacturing - The use of compressed wet paper fibers in the Flora packaging highlights the potential for disruptive innovation in sustainable manufacturing processes and materials.
3. Consumer Goods - Consumer goods companies can explore opportunities to improve their environmental footprint by adopting plastic-free packaging solutions like the Flora packaging made with compressed wet paper fibers.