FlockU is a site made for and marketed at Millennials by Millennials and specifically by university students. FlockU now has a syndicated partnership with 'The Huffington Post' and already has 3.8 million monthly impressions and a 35 percent click thru rate.
FlockU has over 400 writers contributing to the site and they're referred to as 'Flockers'. The content is confined to any topic that could be of interest to a university student. Every week the crowd-sourced site sends out a FlockBox filled with free stuff to a Flocker. The site already has some branded content on it, but its founder Josh Verne wants more brands to realize that crowd-sourcing businesses that draw in Millennials are the best ways to leverage brand awareness and engagement.
Millennial Marketing Platforms
FlockU is Targeting the Millennial Audience With Its Content
Trend Themes
1. Crowd-sourcing Marketing - The success of FlockU's content platform highlights the potential for crowd-sourcing marketing as a unique way to reach millennial audiences.
2. Content Marketing Partnerships - With FlockU's partnership with The Huffington Post, content marketing partnerships that target millennials could be the future of effective advertising.
3. Influencer Marketing - The use of 'Flockers' on FlockU is a prime example of leveraging influencer marketing as a means to target the millennial demographic.
Industry Implications
1. Digital Advertising - The success of FlockU's marketing strategies shows that digital advertising companies could find success by focusing on targeting young audiences through content marketing.
2. Higher Education - FlockU is a content platform catering to university students - this represents a chance for higher education institutions to get involved with innovative marketing strategies that are tailored to their student population.
3. Branding - FlockU's founder, Josh Verne, encourages more brands to realize the potential of crowd-sourcing businesses to leverage brand awareness and engagement, which could lead to a new wave of branding techniques.