This June, Unique Cruise is hosting "Europe's first ever floating festival." Aimed at Millennials looking for a more luxurious take on the traditional music festival experience, 'Anchored 2017' will bring some of the world's best DJs to the high seas.
Anchored 2017 is a floating festival that is set to host 2,500 people this June. Hosted by Unique Cruise, the seven-day festival will depart from Rome and travel along the French Riviera to Santorini, Mykonos, Cannes and Monte Carlo. Each night, the ship will host musical events headed up by artists such as Tinie Tempah and Artful Dodger. As the founder of Unique Cruise Jacqueline Voss Wood explains, the ideas was "to mix the nightlife of Ibiza with the glamour of cruises to keep everyone happy."
By catering to Millennials with thrilling deck parties and festival-style musical events, Unique Cruise fills a long overlooked gap in the marketplace for cruises targeted towards a younger audience.
Cruise Ship Music Festivals
'Anchored 2017' is a Floating Festival Hosted by Unique Cruise
Trend Themes
1. Cruise Ship Music Festivals - Unique Cruise created a floating festival that combines the excitement of music festivals with the luxury of cruise ships.
2. Millennial Targeted Cruises - Unique Cruise recognized the demand for cruises targeted towards Millennials and created Anchored 2017 to meet this need.
3. Luxury Music Festival Experience - 'Anchored 2017' offers Millennials a more upscale and glamorous music festival experience on the high seas.
Industry Implications
1. Cruise Industry - The cruise industry can capitalize on the growing demand for unique and millennial-targeted cruise experiences like 'Anchored 2017'.
2. Music Festival Industry - Music festival organizers can explore partnerships with cruise lines to create unique and luxurious festival experiences at sea.
3. Event Planning Industry - Event planners can tap into the trend of floating festivals and develop new and innovative event concepts that combine travel and entertainment.