Estee Lauder-owned 'Flirt Cosmetics' recently resurfaced with a clever new beauty tool called 'Flirt Flashes.' While the youth-oriented cosmetics company was extremely popular back in the mid-2000s, the brand eventually faded into obscurity. Now the cosmetics brand is making a comeback with new products, new packaging and a new creative director.
In an effort to establish brand identity among a new generation, Flirt Cosmetics is currently promoting a product called Flirt Flashes. The tool is an applicator that is designed to make it easier to put on false eyelashes. The device comes with 40 customizable lash buds and gives the user greater control over the application of each lash. As new creative director Donald Robertson explains, the tool is basically "a staple gun for the eyelashes but without the staples and the gun."
False Eyelash Applicators
'Flirt Flashes' is Designed to Ease the Hassle of Putting on Falsies
Trend Themes
1. Customizable Beauty Tools - There is an opportunity for creating more customizable beauty tools that make it easier to apply makeup.
2. Revivals of Legacy Brands - Legacy brands can still make a comeback with new products and new creative direction.
3. Simplifying Makeup Application - There is growing demand for beauty tools that simplify makeup application for consumers.
Industry Implications
1. Cosmetics Manufacturing - Cosmetics companies can innovate by developing more efficient and convenient beauty tools that simplify makeup application.
2. Marketing and Advertising - Brands can revamp their marketing strategies and engage with younger audiences to stay relevant and grow market share.
3. E-commerce - The ecommerce industry has an opportunity to offer customers innovative beauty tools that improve the online shopping experience.