In order to celebrate its latest collaboration with Gandys, Oasis set up a unique flip-flop promotion. During an 'Oxford Street Giveaway in London, the retailer set up an in-store incentive for consumers who spent more than £70. In addition to receiving a free pair of Gandys by Oasis flip-flops, customers were also treated to a complimentary Leighton Denny nail varnish and the chance to receive a free pedicure.
To further drive people to get a free pair of co-branded Gandys by Oasis flip-flops by making a purchase, the giveaway was also tied to the Orphans for Orphans charity.
As well as having shoe lovers walk away with many new products, this flip-flop promotion gives people the chance away to walk away feeling that they've done something good for charity.
Charitable Pedicure Promotions
Oasis' Flip-Flop Promotion Pairs Shoe Purchases with Free Pedicures
Trend Themes
1. Charitable Promotions - Opportunity for more retailers to create incentives that offer consumers a chance to give back to a good cause.
2. Co-branding Collaboration - Opportunity for brands to team up and offer consumers exclusive, co-branded products and promotions.
3. In-store Incentives - Opportunity for retailers to increase foot traffic and incentivize consumers to make purchases with in-store promotions and freebies.
Industry Implications
1. Fashion Retail - Fashion retailers can take advantage of this trend by partnering with charities or other brands and creating promotions that offer free gifts with purchase.
2. Beauty and Personal Care - Beauty and personal care brands can take advantage of this trend by offering complimentary services or products with purchase and tying promotions to charitable causes.
3. Nonprofit and Charitable Organizations - Nonprofit and charitable organizations can partner with brands and retailers to offer incentives for consumers to give back to their cause, driving more donations and awareness.