Thai Airways is taking action amid the COVID-19 outbreak and its implications for the travel industry with a new flight incentive that is encouraging consumers to stay at home. The company will be "handing out up to three million free miles" for remaining indoors and doing their part in flattening the curve.
The flight incentive campaign is paired with the Stay Home Miles Exchange App and the hashtag #StayHome. Once downloaded, the mobile app traces the geolocation of users to determine whether they are in fact remaining at home.
The clever campaign is launched in collaboration with Wunderman Thompson. The marketing initiative is not only allowing Thai Airways to gain some traction during a stagnating period for travel but it also is buying them time to plan for a future beyond COVID-19.
Stay-at-Home Flight Incentives
Thai Airways Encourages People to Stay at Home in a New Campaign
Trend Themes
1. Flight Incentive Campaigns - The success of Thai Airways' campaign shows the potential for other airlines to incentivize customers to stay at home during times of crisis.
2. Location-based Tracking Apps - The Stay Home Miles Exchange App demonstrates the innovative use of geolocation tracking to ensure compliance with stay-at-home measures.
3. Marketing Collaborations - The collaboration between Thai Airways and Wunderman Thompson highlights the power of partnerships to create impactful marketing initiatives in challenging times.
Industry Implications
1. Airline - Airlines can explore flight incentive campaigns as a way to engage customers and encourage responsible behavior during crises like COVID-19.
2. Mobile App Development - The success of the Stay Home Miles Exchange App opens up opportunities for developers to create location-based tracking apps with innovative features.
3. Marketing and Advertising - The Thai Airways and Wunderman Thompson collaboration showcases the potential for marketing agencies to create impactful campaigns that resonate with consumers during challenging circumstances.