Tommy John knows that bra shopping can be a hassle, which is why the company has just debuted its Flexible Fit Bra. Instead of guessing your size and hoping for the best, the bra magically adjusts to your exact size.
Just as the name suggests, Tommy John's Flexible Fit Bra is a bra that conforms to your unique body shape and size. While it sounds impossible, the custom-fit is possible thanks to an innovative design that shifts and adjusts to the body throughout the day. As Tommy John co-founder Erin Fujimoto explains, "It was important to us to introduce a versatile collection of bras and bralettes that can adjust with her changing needs and provide an enhanced and above all, comfortable-wearing experience all day, every day."
The bras feature no metal wiring, convertible straps, and an extended four-row closure at the back. The bras are also made from the brand's signature Second Skin or Cool Cotton fabrics. In total, the bras will come in six different styles, with sizes ranging from 32A to a 38DDD.
Shape-Shifting Custom Fit Bras
Tommy John's Flexible Fit Bra Adjusts to Fit Your Exact Shape
Trend Themes
1. Custom-fit Bras - There is an opportunity for other companies to create custom-fit bras using innovative designs that adjust to the wearer's unique body shape and size.
2. Adjustable Clothing - Clothing with innovative adjustable designs has the potential to provide enhanced comfort and a better fit, similar to Tommy John's Flexible Fit Bra.
3. Wireless Bras - Wireless bras with convertible straps and extended closures at the back are a trend that may provide a more comfortable alternative to traditional bras with metal wiring.
Industry Implications
1. Fashion - The fashion industry has an opportunity to create more comfortable and customizable clothing, similar to Tommy John's Flexible Fit Bra.
2. Intimate Apparel - The intimate apparel industry could benefit from introducing and promoting custom-fit bras with adjustable designs and no metal wiring, like the Flexible Fit Bra.
3. Textiles - The textile industry has an opportunity to innovate and create innovative fabrics that are comfortable and flexible enough to adjust to the wearer's body for custom-fit clothing like the Flexible Fit Bra.