Actor-Backed Rosé Champagnes

View More

Brad Pitt Releases New Luxurious 'Fleur De Miraval ER2' Champagne

Mirava, a wine brand co-owned by Brad Pitt, has announced the launch of its newest product, 'Champagne Fleur de Miraval ER2' -- the rosé specialist's second take on champagne.

According to the company, the second edition champagne is made of 75% Chardonnays, including a 2012 vintage and a 2014 vintage that together create a "perfect balance." The newly launched product comes as the first offering since Angelie Jolie offloaded her 50% stake in the company.

"Being the only Champagne house exclusively devoted to Rosé Champagne, each edition of Fleur de Miraval is a constant quest for beauty, a desire to create space for all possibilities," said Pitt in a recent press release. The luxury champagne is now available for purchase on the Mirava website.

Trend Themes

  1. Celebrity-endorsed Alcohol — Companies can capitalize on celebrity status by partnering with them to endorse beverages and create unique blends.
  2. Luxury Wine & Champagne Brands — High-end wine and champagne brands can appeal to affluent consumers with unique blends and celebrity partnerships.
  3. Rosé Champagne Market — With an increase in popularity of rosé champagne, there is an opportunity for brands to create unique blends and stand out in the market.

Industry Implications

  1. Alcohol — An industry that can benefit from endorsements and unique blends to appeal to a broader audience.
  2. Luxury Goods — Appealing to affluent consumers with unique and luxurious products and celebrity partnerships.
  3. Wine & Champagne — An industry that can benefit from creating unique blends and standing out in an increasingly competitive market.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE