Cactus Plant Flea Market continues to grow its partnership alongside Nike as the duo presents the new Air Flea 2 sneaker model. It made its first public debut recently on the foot of Turnstile bassist Franz Lyonz at the Rolling Loud festival recently.
The silhouette is defined by its chunky tread sole unit that resembles the details of a large tire. Additionally, it appears to have a laceless design and is complete with two large straps that keep the foot in place. Other details include the dramatic cream tonal Swoosh branding complete in a smooth material. "Flea 2" can also be seen in terms of its branding detailing the heel tab and the tongue section.
Dynamic Dramatic Sole Sneakers
Cactus Plant Flea Market and Nike Launch a Flea 2 Sneaker
Trend Themes
1. Chunky Tread Sole - The trend of chunky tread soles presents opportunity for disruptive innovation in footwear manufacturing and materials.
2. Laceless Design - The laceless design trend in sneakers creates an avenue for disruptive innovation in fastening and closure systems.
3. Dramatic Branding - The trend of dramatic branding in footwear opens up possibilities for disruptive innovation in graphic design and branding techniques.
Industry Implications
1. Footwear Manufacturing - The footwear manufacturing industry can explore disruptive innovation in materials and manufacturing processes to capitalize on the trend of chunky tread soles.
2. Fastening and Closure Systems - The fastening and closure systems industry can leverage the laceless design trend to drive disruptive innovation in new fastening mechanisms and technologies.
3. Graphic Design and Branding - The graphic design and branding industry has the opportunity for disruptive innovation in creating bold and impactful visual branding elements to align with the trend of dramatic branding in footwear.