The Hooch flavored spirits are a new range of alcohol products from the UK-based brand that will provide consumers with an option that's focused on premium flavor and a carefree experience to boot.
The products come in three varieties including Raspberry & Lemon Gin, Lemon Gin and Mango & Lime Rum, which are each being launched at Booker locations in 700ml bottles for £20 each. The spirits follow on the brand's continued growth and increased demand for gin and rum products.
Senior Brand Manager at Global Brands Charlie Leaver spoke on the new Hooch flavored spirits saying, "The original ready-to-drink brand, Hooch as a brand retains a lot of loyal followers from the 90s, whilst constantly recruiting new contemporary consumers. This new range allows all those fans to enjoy Hooch in a different way and recruit even more fans to the brand. The great thing about Hooch is that it’s straight-forward; tasty, easy-drinking liquids with a citrus kick, so just like our brilliant range of ready-to-drink formats, this range of spirits should have wide-reaching appeal to convenience consumers and beyond."
Carefree Fruit-Flavored Spirits
The Hooch Flavored Spirits Come in Three Flavors
Trend Themes
1. Flavored Spirits Trend - The rise of premium flavored spirits that offer a unique and carefree experience.
2. Convenience Spirits Trend - The increased demand for spirits that cater to convenience consumers.
3. Brand Extension Trend - The expansion of existing brands into new product categories.
Industry Implications
1. Alcohol Industry - The brewing and distilling industry that provides a base for the development of flavored spirit products.
2. Convenience Store Industry - The retail industry that offers consumers quick and easy access to flavored spirits.
3. Marketing Industry - The industry that assists brands in developing and implementing strategies for expanding product lines and reaching new audiences.