UNiTE Food unveiled a uniquely flavored protein bar at Natural Products Expo West, making it easier than ever for people to get a taste of bubble tea on the go. The milk tea-flavored protein bar is actually infused with soluble tapioca fiber and apple bits and its creamy almond butter base is studded with nuts for even more texture.
The rise of bubble tea beverages has inspired brands to create snacks infused with chewy tapioca pearls. Beyond protein bars, snack manufacturers are making everything from bubble tea ice creams and fruit cups to cakes. At the same time, more consumers are craving multi-textured snacks for a more complex and satisfying eating experience.
This globally inspired snack bar joins other flavors that take cues from worldly delights like churro, Mexican hot chocolate and baklava.
Milk Tea-Flavored Protein Bars
UNiTE Food's Protein Bar is Infused with Chewy Bubble Bits
Trend Themes
1. Bubble Tea-inspired Snacks - Brands are creating snacks infused with chewy tapioca pearls, offering an opportunity for companies to explore new flavor profiles and expand their product lines.
2. Multi-textured Snacks - As consumers crave more complex and satisfying eating experiences, companies can innovate by offering snacks with various textures.
3. Globally Inspired Flavors - With snacks taking cues from worldly delights like churro, Mexican hot chocolate, and baklava, companies can continue to tap into global flavors and expand their product offerings.
Industry Implications
1. Confectionery Industry - Companies in the confectionery industry can create new product lines by incorporating bubble tea-inspired flavors and textures into their products.
2. Food Snack Industry - The food snack industry can explore the trend of multi-textured snacks and global flavors to create innovative new products.
3. Protein Bar Industry - The protein bar industry can offer more diverse flavors and textures to cater to consumers who are looking for fulfilling and tasty snack options on-the-go.