While flavors like maple sugar and apple-cinnamon are some of the more conventional flavored oatmeals that can be found on the shelves of grocery stores, General Mills is now introducing new porridge products that are inspired by popular cereal flavors.
The Cinnamon Toast Crunch and Lucky Charms Instant Oatmeal products are currently only being launched in Canada, offering bits of real marshmallows and cinnamon crunch toppings in the oatmeal breakfasts.
With the rise of foodie culture, consumers have become eager to experiment with unique food hybrids. Since plain oatmeal can be a product that's tough to convince kids to eat, these exciting flavors will entice fans of the cereals to experiment with one of the most affordable, filling and healthy breakfast meals to start the day.
Cereal-Flavored Oatmeals
General Mills Now Makes Cinnamon Toast Crunch and Lucky Charms Oatmeal
Trend Themes
1. Cereal-flavored Oatmeals - Disruptive innovation opportunity: Expanding the range of cereal-inspired flavors for oatmeals to appeal to foodie culture and attract consumers who are seeking unique and exciting breakfast options.
2. Hybrid Food Products - Disruptive innovation opportunity: Creating new food hybrids, like cereal-flavored oatmeals, that combine familiar tastes to attract consumers looking for novel taste experiences.
3. Kid-friendly Healthy Breakfasts - Disruptive innovation opportunity: Developing appealing and flavorful oatmeal options, such as Lucky Charms and Cinnamon Toast Crunch flavors, to encourage kids to choose nutritious breakfast over sugary cereals.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Leveraging cereal flavors in oatmeals to tap into the growing market of health-conscious consumers who are seeking convenient and nutritious breakfast options.
2. Packaged Foods - Disruptive innovation opportunity: Introducing cereal-flavored oatmeals as a new and unique product category in the packaged foods industry, catering to consumers looking for quick and convenient breakfast solutions.
3. Breakfast Cereals - Disruptive innovation opportunity: Extending brand offerings into new product formats, such as oatmeals with familiar cereal flavors, to capture a larger share of the breakfast category and meet changing consumer preferences.