The Flare May 2014 issue features model Kristen Murphy in a vacant in-ground pool. Aptly titled, 'Off the Deep End,' the editorial features her in spring and summer-appropriate attire.
Ironically, her hair, styled by Susana Hon, is soaked even though the pool is not near ready for the season yet. It is a completely empty concrete pool, which is a tell-sign of its age; modern pools are usually tiled or lined. The lights in it are turned on for the shoot, but they are also visibly ancient thanks to their rusted rims.
Kristen Murphy's clothing on the other hand, is up-to-date and will get you through warm summer showers. All of the clothing chosen by stylist Rita Liefhebber is completely waterproof. Some pieces include a dry-fit workout top, Hunter rain boots and an aqua-netting bathing suit cover-up.
Vacant Pool Editorials
The Flare May 2014 Issue Visits the Deep End of a Pool
Trend Themes
1. Vacant Pool Fashion - The trend of using vacant pools as the backdrop for fashion editorials opens up opportunities for clothing brands to market waterproof and weatherproof clothing options.
2. Retro Pool Lighting - The trend of featuring vintage pool lighting in editorials presents an opportunity for companies to create modern, stylish lighting options with a nostalgic twist.
3. Concrete Pool Aesthetics - The trend of using empty concrete pools as a visual element in fashion shoots creates an opportunity for design companies to develop innovative ways to repurpose or reimagine vacant pool spaces.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of using vacant pools in editorials by creating and promoting waterproof and weatherproof clothing options.
2. Home & Garden - The home and garden industry can take advantage of the trend of retro pool lighting by designing and selling modern lighting fixtures with a vintage aesthetic.
3. Design - The design industry can explore opportunities in the trend of vacant pool aesthetics by creating innovative designs that repurpose or reimagine empty concrete pools into functional or decorative spaces.