Fix8 kombucha has been introduced in the UK as a new lineup of refreshments that are positioned to help enhance the energy, health and wellness levels of consumers.
The drinks are all packaged in apothecary style glass bottles and feature branding that has been designed by the B&B Studio to convey the potential benefits that they could offer to the shopper. The drinks come in three flavor variations including 'Strawberry Tulsi,' 'Citrus Saffron' and 'Triple Ginger,' which are all packed with natural live cultures that create a distinct taste and physical experience.
The Fix8 kombucha drinks come as one of a growing number of alternative wellness beverages that are positioned as functional and healthy for consumers to choose in favor of traditional sodas and juices.
Wellness-Promoting Kombucha Packaging
The Fix8 Kombucha Has Branding by the B&B Studio
Trend Themes
1. Functional Beverages - There is an opportunity for disruptive innovation to develop more functional and natural beverages that prioritize health and wellness.
2. Minimalist Packaging - Disruptive innovation opportunity exists in creating minimalist yet elegant packaging that conveys healthy benefits and differentiation from traditional beverages.
3. Microbiome-friendly Products - Creating more products that promote and maintain a healthy microbiome can be a disruptive innovation opportunity within the food and beverage industry.
Industry Implications
1. Food and Beverage - Opportunity exists to develop healthier and more natural alternative beverages in the food and beverage industry, especially for consumers who prioritize wellness.
2. Health and Wellness - The intersection of the health and wellness and food and beverage industries continue to grow as more consumers prioritize physical and emotional wellbeing in their everyday lifestyle.
3. Sustainability - A disruption opportunity in the sustainability field could involve creating packaging that enhances the shelf life of foods and beverages without compromising the quality of the product.