French footwear and accessories brand Veja has released the Fitz Roy shoe which is made of sustainable and ecological materials that can be used for hiking outdoors. The Fitz Roy shoe is made for Veja’s Spring/Summer 2023 collection and there are five available colors to choose from. These shoes are available in basalte black, full black, gravel nautico, gravel ice, and gravel pierre.
The specificities of materials that are used in the shoes are comprised of a combination of recycled and organic materials. The upper of the shoe is made of recycled polyester as well as Ricinus oil in Brazil and its outsole is equipped with a Rock-Plate, which is a horseshoe-shaped cushioning that is made from 53% sugarcane. As for the sole, it was made by both Veja and Italian footwear company Vibram who conducted research to make a functional sole with sustainable materials. The shoes are currently available and are priced at $245.
Sustainable Material Hiking Shoes
Veja Releases the Fitz Roy Shoe Made of Ecological Materials
Trend Themes
1. Sustainable Hiking Gear - Opportunities for companies to produce sustainable outdoor gear for customers passionate about the environment.
2. Recycled Materials Fashion - Fashion brands can innovate by upcycling and recycling old materials to create new, eco-friendly products.
3. Eco-friendly Footwear Trends - Companies can capitalize on the growing demand for eco-friendly footwear by creating products that meet customer expectations of environmental sustainability.
Industry Implications
1. Outdoor Gear Industry - Companies within the outdoor gear industry can innovate by incorporating sustainable and ecological materials in products such as hiking shoes.
2. Fashion Industry - Fashion designers can tap into the growing market for eco-friendly clothing by creating dress shoes made from upcycled materials.
3. Footwear Industry - Companies within the footwear industry can seize the opportunity to innovate by introducing eco-friendly products like the Fitz Roy shoe made from organic and recycled materials.