The Adidas 'Knit for You' pop-up shop offers patrons the ability to get custom-fitted sweatshirts that are created in just four hours using 3D printing technology for a truly customized piece of clothing.
Situated in Berlin, Germany, the Adidas 'Knit for You' pop-up works by having participants step into a room where sweatshirts are projected onto them in order for them to see how they will look wearing different styles. From here, customers can pick through their favorites, customize the colors and even choose whether they'd like to have the garment custom-fitted or simply printed in a standard size option.
The Adidas 'Knit for You' custom-fitted sweatshirts take four hours or less to be created, which consists of the garments being crafted, washed, dried and ready to be taken home.
3D-Printed Athletic Wear
Adidas 'Knit for You' Custom-Fitted Sweatshirts are Ready in Four Hours
Trend Themes
1. 3d-printed Customized Clothing - Adidas 'Knit for You' pop-up shop in Berlin showcases how 3D printing is enabling greater customization for clothing
2. In-store 3D Printing - The 'Knit for You' pop-up shop allows Adidas to use 3D printing in an in-store setting, offering a unique customer experience
3. Projection Technology for Custom Fitting - Projection technology used by Adidas for the 'Knit for You' pop-up shop enables customers to see what different styles of sweatshirts will look like on them before purchase
Industry Implications
1. Fashion Retail - Adidas' 'Knit for You' pop-up shop demonstrates how 3D printing can be used to offer greater customization options in fashion retail
2. Sportswear Industry - The use of 3D printing in creating custom-fitted sweaters by Adidas has disruptive innovation opportunities in the sportswear industry
3. Projection Technology Industry - Projection technology used by Adidas in the 'Knit for You' pop-up shop can have disruptive innovation opportunities in the retail industry to enable customers to see what different styles of garments will look like before purchase