Exercising independently is quite common given the busy schedule that many consumers lead, so the 'Fitsquad' app is positioned as a way to help keep athletes connected socially in an alternative manner. The app works by letting friends challenge one another with exercises in order to help enhance motivation and bring about a more social experience when it comes to working out solo. Users can simply sign up and invite friends to start sending out challenges, receiving new ones and rank up in order to support healthy competition between each other.
The 'Fitsquad' app supports the increasingly decentralized nature of working out that sees many consumers fitting in fitness in whatever they can, while still helping them maintain a sense of social interaction at the same time.
Athletic Socialization Apps
The 'Fitsquad' App Lets Friends Challenge One Another
Trend Themes
1. Decentralized Fitness - Disruptive innovation opportunity lies in developing more decentralized fitness apps that allow users to connect and challenge each other for motivation and social interaction while working out solo.
2. Socialized Exercise - Opportunity lies in creating exercise apps that incorporate social elements, allowing friends to challenge one another and create a more engaging and interactive workout experience.
3. Competitive Fitness - There is potential for disruptive innovation in developing fitness apps that foster healthy competition between users through challenges and rankings.
Industry Implications
1. Fitness Apps - Developing fitness apps with social features can revolutionize the way people workout and stay motivated.
2. Social Networking - Opportunity exists in merging social networking with fitness apps to create a new category that combines exercise and socialization.
3. Gaming/entertainment - Disruptive innovation can occur by creating fitness apps that gamify exercise and turn it into a competitive and entertaining experience.