With soaring obesity rates in North America and elsewhere around the world, it is becoming increasingly clear that one's personal health isn't enough fitness motivation. People are now looking for extreme incentives to start exercising and losing weight. Many companies have taken this into account when creating products and services to give people the boost they need to take their health and weight loss more seriously.
Whether it's something simple like frequent flyer miles or overt opulence such as bars of gold, unusual weight loss programs and fitness motivation tactics are popping up all over. However, it's important to go about things in a healthy manner rather than becoming self-destructive just to get perks. Before entering into any diet, fitness or weight loss regimen, one should consult a physician.
Incentivized Workouts
Armida Ascano Discusses Unusual Fitness Motivation Methods
Trend Themes
1. Extreme Incentives - The use of extreme incentives, such as bars of gold, is becoming more prevalent in weight loss programs and is disrupting the fitness industry.
2. Health Tech - The incorporation of technology into health and fitness incentives, such as wearable fitness trackers, is disrupting the health and wellness industry.
3. Group Motivation - Group incentives and motivation, such as gym challenges and team-based weight loss programs, are becoming more popular in the fitness industry and disrupting traditional workout routines.
Industry Implications
1. Fitness - The fitness industry has the opportunity to disrupt traditional workout routines by utilizing extreme incentives and group-based workout programs.
2. Technology - The technology industry has the opportunity to disrupt the health and wellness industry with the development of new wearable fitness trackers and other health tech devices.
3. Finance - The finance industry has the opportunity to disrupt the fitness industry by developing unique incentive programs that reward healthy behavior and exercise habits.