The fitness calendars for the Companhia Athletica gym are hysterically motivational. By featuring peel-back layers of the calendar, buyers can see the difference a little gym time would make.
The calendar works by showing the fattest version of a figure in January and as the months progress, each flip of a calendar page shows a slimmer version of the figure--right up until December rolls around and the figure is a slim, trim gym machine. The Companhia Athletica calendars come in a blue male version and a pink female version, so your motivation can be tailored to your gender.
Peeling Fitness Calendars
Companhia Athletica Helps You Stay Motivated from Month to Month
Trend Themes
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Interactive Fitness Tracking — Innovative fitness calendars that visually track progress on a monthly basis.
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Personalized Motivational Tools — Gender-specific calendars that provide tailored motivation.
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Gym-focused Marketing — Using motivational calendars as marketing tools to promote gym memberships.
Industry Implications
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Fitness — Opportunities to incorporate interactive fitness tracking into workout routines.
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Marketing — Innovative ways to market gym memberships using personalized motivators like fitness calendars.
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Personalized Products — Creating unique personalized motivational tools that can be tailored to gender.