The fitness calendars for the Companhia Athletica gym are hysterically motivational. By featuring peel-back layers of the calendar, buyers can see the difference a little gym time would make.
The calendar works by showing the fattest version of a figure in January and as the months progress, each flip of a calendar page shows a slimmer version of the figure--right up until December rolls around and the figure is a slim, trim gym machine. The Companhia Athletica calendars come in a blue male version and a pink female version, so your motivation can be tailored to your gender.
Peeling Fitness Calendars
Companhia Athletica Helps You Stay Motivated from Month to Month
Trend Themes
1. Interactive Fitness Tracking - Innovative fitness calendars that visually track progress on a monthly basis.
2. Personalized Motivational Tools - Gender-specific calendars that provide tailored motivation.
3. Gym-focused Marketing - Using motivational calendars as marketing tools to promote gym memberships.
Industry Implications
1. Fitness - Opportunities to incorporate interactive fitness tracking into workout routines.
2. Marketing - Innovative ways to market gym memberships using personalized motivators like fitness calendars.
3. Personalized Products - Creating unique personalized motivational tools that can be tailored to gender.