The Fitbit Surge is steering away from the smartwatch label. Unveiled late last year, the wearable fitness tracker offers some notifications, but specializes in the tracking element more than anything.
Described as a fitness super watch, the Fitbit Surge measures your location via GPS tracking, heart rate, all day activities (like steps, distance, calories burned, floors climbed and time spent being active), auto sleep and alarms. The device syncs wirelessly to computers and smartphones and also has multi-sport capabilities to record cardio, cross-training and running. You can even see workout summaries. In addition to a long battery life, the wearable shows text and call notifications and allows you to play music (songs are controlled from your mobile playlist).
All of this comes in especially handy for those in training.
Fitness Super Watches
The Fitbit Surge is a Technology-Packed Wearable Fitness Tracking Device
Trend Themes
1. Wearable Fitness Trackers - There is opportunity for disruption in creating affordable, yet feature-packed wearable fitness trackers that offer multi-sport capabilities and GPS tracking.
2. Fitness-focused Wearables - A focus on creating devices solely meant for fitness tracking, instead of a combination with smartwatches, could appeal to a wider market of fitness enthusiasts.
3. Seamless Device Syncing - Incorporating more seamless syncing capabilities between devices and fitness trackers can improve both the usability and appeal of fitness wearables.
Industry Implications
1. Fitness Technology - The fitness technology industry can continue to innovate and produce feature-packed wearable fitness trackers to cater to the needs of fitness enthusiasts.
2. Sportswear - Sportswear companies can create wearable fitness trackers and other smart clothing to integrate into their product lines to create full fitness-tech solutions for consumers.
3. Mobile Technology - Mobile technology companies can focus on creating more seamless syncing capabilities between fitness trackers and devices to improve users' experiences and attract a wider market of fitness enthusiasts.