Sportswear giant Nike has announced the launch of its latest apparel innovation, a breakthrough technology called FIT ADV. The new technology will join other familiar labels under Nike's FIT category, which stands for Functional Innovative Technologies, such as Dri-FIT and Storm-FIT.
Described by the company as the "new pinnacle of Nike apparel performance," FIT ADV is designed with sport-specific tailoring functions that emphasize athletic movement. The brand will utilize the new technology in several of its lines, from lifestyle collections to performance-based pieces.
"It’s the ability to get incredibly specific and prescriptive about where technologies need to be, and then to have a little fun with how those technologies show up — say, highlighting the cooling zones with a pop of color, which, visually, can be compelling and beautiful," said Nike’s VP of Apparel Innovation, Janet Nichol's, referencing the endless applications for FIT ADV.
Movement-Focused Apparel Technologies
Nike Unveils New Performance Apparel Innovation, FIT ADV
Trend Themes
1. Movement-focused Apparel Technology - FIT ADV marks a new level of apparel innovation designed with sport-specific tailoring functions to enhance athletic movement.
2. Functional Innovative Technologies - FIT ADV joins other Nike apparel technologies like Dri-FIT and Storm-FIT to create a category of functional, innovative technologies in sportswear.
3. Sport-specific Tailoring Functions - FIT ADV's sport-specific tailoring functions could be a trendsetter for athletic apparel brands looking for innovative ways to enhance movement and comfort.
Industry Implications
1. Sportswear - Fit ADV marks a revolutionary technology in sportswear and could signal a new era of technology-driven performance wear.
2. Fashion and Apparel - FIT ADV represents an opportunity for fashion and apparel brands to invest in innovative performance technologies that enhance movement and comfort.
3. Technology - FIT ADV is an example of how technology can be used to enhance apparel designs to improve performance in ways previously impossible.