Earthy Inspired Footwear Collaborations

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adidas and FiSN Join Forces on two Forum Low Designs

adidas Originals works in collaboration with FiSN, also recognized as Future is Now on a new collection of sneakers. The capsule features two new iterations of the signature Forum Low shoe. It has a brown and white iteration of the shoe and both of which are made with a rubber outsole unit that has embedded root graphics.

The duo also added hook and loop straps that can be detached over the laces. The brown colorway is inspired by plant roots due to the earthy colors that detail the shoe along with the dark green hook by the heel and bright yellow laces. The white version is inspired by flower beds and has a colorful nature to it.
Trend Themes
1. Earthy-inspired Footwear - Opportunities for sustainable and eco-friendly materials in footwear design.
2. Collaborative Sneakers - Innovation potential in collaborative design approaches for sneakers.
3. Root-inspired Designs - Potential market for root-inspired designs in footwear fashion.
Industry Implications
1. Footwear - Opportunities for sustainable materials to disrupt the traditional footwear industry.
2. Fashion - Potential for collaborative design approaches to disrupt traditional fashion industry models.
3. Marketing - Potential for root-inspired designs to create new marketing strategies for footwear and fashion brands.

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