Streetwear imprint Palm Angels introduces its latest collection designed for the Spring/Summer 2021 season entitled 'Fishing Club.' The seasonal range is full of layering items that are themed around nautical aesthetics. There are bright graphic accents that detail lightweight pieces.
Some of the items include hoodies, pajama tops, drawstring pants, and more. All of these are detailed with colorful visuals of a beachside as sweaters in the capsule are marked with a minimal palm tree illustration where the oversized logos are usually found. In terms of the traditional branding, there is a striped and large "PALM ANGELS" across the large tees and the arc branding that makes its way onto the shorts and script logo on a thick twill daypack.
Bold Graphic Summer Garments
Palm Angels Relaxes with the New Fishing Club Collection
Trend Themes
1. Nautical Aesthetics - There is an opportunity to innovate by incorporating nautical themes into fashion lines outside of the summer and spring seasons.
2. Graphic Accents - Integrating bold graphics to traditional clothing pieces can add flair to otherwise plain-looking garments.
3. Themed Clothing Capsules - Designing a clothing collection based on a specific theme can not only attract customers but also generate interest and potentially increase sales.
Industry Implications
1. Fashion - Fashion companies can disturb the market by combining aesthetics from different areas where it is not usually seen.
2. Graphic Design - Incorporating bold and vibrant visuals in clothing can open up new opportunities and design trends in graphic design and illustration.
3. E-commerce - Themed clothing capsules with bold graphics could lead to increased consumer engagement in online shopping.