Helly Hansen prepares to drop another collection for the Spring/Summer 2020 season and draws in the help of BEAMS to work together -- the duo unveil a set of fishing apparel. The seasonally appropriate capsule features designs that are ready for the outdoors, dropping a series of adventurous silhouettes.
The functional designs include pieces such as shorts, pants, tees, tactical vests, jackets, hats, and more. The color palette of the collection is rooted in black, olive green, white, and rescue orange as a bright pop of color. One of the most notable items in the collection is the tactical vest that is constructed from waterproof and breathable materials with branding embroidery at the top.
Outdoor-Friendly Fishing Apparel
Helly Hansen Draws in BEAMS on a Collaborative Collection
Trend Themes
1. Functional Outdoor Apparel - The rise of functional and versatile outdoor apparel that caters to adventure seekers.
2. Collaborative Fashion Collections - The trend of fashion brands collaborating with other brands to create unique and innovative collections.
3. Technical Fabrics in Fashion - The adoption of technical fabrics in fashion, enhancing performance and functionality of clothing.
Industry Implications
1. Outdoor Apparel Industry - The outdoor apparel industry is poised to benefit from the growing demand for functional and stylish clothing for outdoor activities.
2. Fashion Collaboration Industry - The fashion collaboration industry holds potential for brands to tap into new markets and reach diverse consumer groups.
3. Technical Fabrics Industry - The technical fabrics industry presents opportunities for manufacturers to innovate and develop high-performance materials for the fashion and outdoor sectors.