To bring attention to the fact that millions upon millions of tons of plastic are dumped into the ocean each year—and this amount is only predicted to increase if changes are not made—environmental charity Plastic Oceans UK created an awareness-raising stunt centered around fish and chips meals.
When people order fish and chips from a menu, they know exactly what they are going to get—battered fish and a side of fries. Plastic Oceans UK worked with a local fish and chips shop to serve meals made with battered plastic instead and captured the reactions of people with a hidden camera.
As well as bringing awareness to research that suggests there will be more plastic in the ocean than fish by the year 2050, this stunt also reminds consumers that many creatures that live in the water often mistakenly consume plastic as food.
Battered Plastic Meals
Plastic Oceans UK's Fish and Chips Meal Represents a Possible Future
Trend Themes
1. Plastic Pollution Awareness - Creating awareness about the amount of plastic dumped into the ocean and its impact on marine life and ecosystems.
2. Alternative Materials for Food Packaging - Exploring innovative ways to package food that are eco-friendly and sustainable.
3. Consumer Behavior Shift Towards Sustainability - Encouraging consumers to make sustainable choices and reduce plastic waste.
Industry Implications
1. Environmental Conservation - Opportunity to develop solutions and initiatives to address plastic pollution and promote sustainable practices.
2. Packaging - Opportunity to develop and implement alternative packaging materials and methods to reduce plastic waste.
3. Food Service - Opportunity to adopt sustainable practices and explore alternative materials for food packaging to reduce plastic consumption.