Fish and chips is no longer a sit-down meal but also a snack to take on the go thanks to Viking Icelandic's flash-dried fish and chip snack. The company's signature bags of flash-dried whitefish are mixed with fried potato chips for a balance of proteins and carbs. Runar Omarsson of Viking Icelandic created this snack after spending many years as an outdoor guide, and seeing the appeal for mountain bikers, hikers, seafarers and plenty other outdoor enthusiasts.
The fish and chip snacks are available in two classic varieties: Salt & Vinegar and Salt & Pepper. At the Winter Fancy Food Show 2022, Viking Icelandic shared samples of its flash-dried fish and chips, which are packaged in bags that are styled to look like newspaper wrappings.
Flash-Dried Fish Chips
Viking Icelandic Reinvented Fish and Chips as a Snack in a Bag
Trend Themes
1. Portable Fish-based Snacks - The trend for flash-dried fish and chip snacks as a portable snack has created an opportunity for innovation in snack foods.
2. Hybrid Snack Foods - The fusion of flash-dried fish and fried potato chips has openings for new flavor combinations and mashups.
3. Sustainable Snack Foods - Flash-drying fish cuts back on fossil fuels and packaging due to the lower shipping weight, making room for disruptive innovation in eco-friendly snack foods.
Industry Implications
1. Snack Foods Industry - The snack foods industry has opportunities to introduce more sustainable and portable snack offerings, such as hybrid fish and chip snacks.
2. Fitness Industry - The fitness industry could benefit from incorporating portable and protein-rich snacks like flash-dried fish and chip snacks into their product offerings.
3. Outdoor Recreation Industry - The outdoor recreation industry has an opportunity to partner with snack food companies and promote innovative, on-the-go snacks for hikers, bikers, and seafarers.