Carl's Jr. and Hardee's are teaming up with actress and supermodel Charlotte Mckinney for their first NFT and it recalls the All-Natural Burger bite shots from a 2015 ad campaign. The campaign received millions of views on YouTube and generated billions of media impressions in a matter of weeks. While Mckinney credits this campaign as a launchpad for her career, it is now helping to impact the lives of others, since all of the net proceeds from the sale of the NFT on OpenSea will go toward The Simon Foundation for Continence. The digital asset created by Grace Casas will be auctioned off to the highest bidder.
Now that NFTs are being introduced to prove a sense of ownership of historic moments, brands are reviving iconic moments and reinventing them for a new generation of collectors.
Burger Campaign Collectibles
Carl's Jr. and Hardee's First NFT Recalls a 2015 Super Bowl Ad
Trend Themes
1. NFT Collectibles - The rise of NFTs as a means to collect historic moments presents a disruptive innovation opportunity for brands to revive iconic campaigns of the past.
2. Digital Philanthropy - Using NFT sales to generate funds for charitable organizations presents a disruptive innovation opportunity for brands to develop socially responsible campaigns.
3. Memorabilia Reinvention - The use of NFTs to represent iconic moments presents a disruptive innovation opportunity for the memorabilia industry to reinvent itself in the digital age.
Industry Implications
1. Fast Food - The use of NFTs to represent iconic campaigns presents a disruptive innovation opportunity for the fast food industry to develop unique and collectible marketing strategies.
2. Art - The use of NFTs to represent digital artistic creations presents a disruptive innovation opportunity for the art industry to monetize digital art in a new way.
3. Charitable Organizations - The use of NFT sales to generate funds for charities presents a disruptive innovation opportunity for the charitable industry to develop new channels of fundraising.