Starbucks is teaming up with retail developer Percassi to open its first location in Italy. Although Starbucks' history is intimately linked with the Italian style of brewing coffee, the chain has yet to set up shop in the county. Now Starbucks has announced that it is ready to take on the European nation with the help of Percassi.
The global coffee chain will open its first location in Italy at the start of next year. Beginning with Milan, Starbucks and Percassi plan to develop existing retail stores and use local knowledge to create spaces that provide a unique coffee-drinking experience for Italian customers. As CEO Howard Schultz explains, "we’re going to try, with great humility and respect, to share what we’ve been doing and what we’ve learned through our first retail presence in Italy."
The move demonstrates how global chains are adjusting their business model as they expand into new markets.
Branded Italian Coffee Shops
The Global Coffee Chain is Set to Open Its First Location in Italy
Trend Themes
1. Global Coffee Chain Expansion - This trend highlights the increasing presence of global coffee chains in new markets, presenting opportunities for disruptive innovation in local coffee cultures and customer experiences.
2. Localized Customer Experience - This trend emphasizes the importance of tailoring the coffee-drinking experience to meet the unique preferences and expectations of customers in specific regions, suggesting opportunities for disruptive innovation in customization and personalization.
3. Adapting Business Models - This trend showcases how global chains are adjusting their business models to suit the demands and preferences of different markets, creating opportunities for disruptive innovation in supply chain optimization and local partnerships.
Industry Implications
1. Coffee Shop Chains - This industry is being disrupted as global coffee chains enter new markets, creating opportunities for local and independent coffee shops to differentiate and innovate in order to compete.
2. Retail Development - This industry is seeing disruption through partnerships between global chains and local developers, presenting opportunities for innovative retail spaces that cater to the needs and desires of specific consumer segments.
3. Hospitality and Tourism - This industry can benefit from the expansion of global coffee chains into new markets as it enhances the overall experience for tourists and visitors, encouraging disruptive innovation in coffee-related tourism offerings and collaborations.