The photoshoot titled First Down by Emily Abay, a photographer based in Melbourne and Sydney, Australia, focuses on glamorizing sporty fashion. Although there is a slight authenticity to the looks, mostly in the form of sweat glistening off of the model's svelte form, the looks are clearly sensualized for both the benefit of males and females.
Starring model Steph Smith, the photo series titled First Down by Emily Abay was shot in studio against a soft grey backdrop. The athletic-inspired looks were put together by stylist Elaine Marshall. She juxtaposed actual sports equipment including knee pads, football pants, cleats and more with modern swimwear, sophisticated dresses and leather leggings. The resulting wardrobe is edgy, sexy and tough. The looks were perfected with messy tresses by Kate Fletcher.
Glamorously Bronzed Sporty Fashion
First Down by Emily Abay Stars a Sweaty Steph Smith
Trend Themes
1. Sporty-swimwear Hybrid - The blending of traditional athletic apparel with modern swimwear presents the opportunity for a new trend that appeals to consumers' active lifestyle while maintaining fashion sense.
2. Athletic Glamour - The trend of glamorizing sporty fashion, as shown in First Down by Emily Abay, presents the opportunity for fashion companies to capitalize on consumers' desire to lead an active lifestyle without sacrificing style.
3. Sweat as a Fashion Accessory - The trend of making sweat a prominent feature in fashion photography, as shown in First Down by Emily Abay, presents the opportunity for companies to create clothing that looks aesthetically pleasing even when the wearer is sweating.
Industry Implications
1. Athletic Apparel - Companies in the athletic apparel industry can create new lines that reflect the trend of blending sportswear with fashion, as seen in First Down by Emily Abay.
2. Fashion Photography - The trend of glamorizing sporty fashion, as shown in First Down by Emily Abay, presents the opportunity for more fashion photographers to explore and incorporate the active lifestyle theme into their work.
3. Beauty and Personal Care - The trend of sweat as a fashion accessory, as demonstrated in First Down by Emily Abay, presents an opportunity for beauty and personal care companies to create products that help maintain and accentuate a sweaty look.