The Firework app targets the format of short-form video content in interesting ways. The platform emphasizes the importance of immersion and interactivity, as well as content curation and creator networks. It is identified as "the future of social mobile TV."
Focused on creative and adventurous content, the Firework app also allows users to explore new perspectives with REVEAL© video. This feature is used to amplify "unexpected plot twists, surprise endings, and immersive scenes." If you are watching a video on the Firework app, REVEAL© allows you to see more of the picture when you switch between horizontal and vertical perspectives. From a creator's standpoint, the feature allows you to take horizontal and vertical video in one shot, through a phone. The Firework app is billed as the first platform to use such an innovative feature.
Social Mobile TV Platforms
The Firework App is a Space for Immersive Short-form Videos
Trend Themes
1. Short-form Immersive Videos - Short-form video content that prioritizes immersive tools to consume and create may become a major trend in the future of social media.
2. Vertical and Horizontal Filming Integration - Offering a seamless way to film both horizontally and vertically through smartphones can be a trend-setting innovation for platforms looking to target the mobile video market.
3. Curation and Interactivity - Social media platforms that aim to increase interactivity between creators and viewers through enhanced curation tools may see growth in engagement rates.
Industry Implications
1. Social Media - The social media industry can explore opportunities to use features that prioritize curation, interactivity, and immersive video experiences to engage younger audiences.
2. Mobile Video Streaming - Mobile video streaming could benefit from offering creators and users refreshing and innovative tools, like the REVEAL© feature, to bolster engagement and user satisfaction.
3. New Media Advertising - New media advertising that caters its campaigns to social media platforms that have distinct immersive and interactive features can make campaigns feel more organic and conducive to delivering measurable results.