Brooklyn-based creative studio Gander is the creative force behind this vivid Finn brand identity. The project spotlights the pet food wellness brand's best-selling products -- formulated to help with hip and joint issues, anxiety, the development of a healthy and shiny coat and vitamin deficiencies.
"Finn offers products that calm dogs down or keep their coat nice and shiny, and you can mix and match based on your pup’s specific needs," with each sold in "recyclable and reusable matte finish tins, which up the game in the world of pet product design."
Finn's tin packaging varies in color to correspond with each of its four products, with every tin highlighting that product's key benefits for man's best friend. The reusable containers also spotlight the pet wellness brand's key clean ingredients and feature Gander's playful and simplistic dog illustrations that are incorporated with a lowercase block text logo.
Chromatic Pet Food Branding
Gander's Finn Brand Identity Highlights the Wellness Brand's Benefits
Trend Themes
1. Vivid Pet Food Branding - Innovative packaging and branding solutions for pet food companies can help to distinguish their products in the market.
2. Wellness-focused Pet Products - The demand for pet products that address specific health concerns is increasing, presenting an opportunity for companies to offer specialized products.
3. Sustainable Pet Packaging - Eco-friendly and reusable packaging solutions for pet products can appeal to environmentally conscious consumers and differentiate a brand in the market.
Industry Implications
1. Pet Food Manufacturing - Challenge current assumptions about pet food packaging and branding by using innovative, sustainable, and customizable packaging solutions.
2. Pet Wellness Products - Develop specialized pet wellness products that address specific health concerns and emphasize the importance of natural, clean ingredients.
3. Product Packaging Design - Design visually appealing and functional packaging that highlights the key benefits and ingredients of pet wellness products while also being eco-friendly and reusable.