This ad for Burger King New Zealand certainly catches your attention. They are promoting $2 off a purchase at the Burger King located at the last stop before drivers hit the new Northern Gateway.
The campaign also seems to suggest it would be a good idea to show the ad to the toll collector when asked to fork over $2.
We have seen many ads in the past with different objects or body parts forming the middle finger, but I must admit that it never really gets old, especially when a sense of humor is involved.
The ad was created by advertising agency Y&R Auckland, New Zealand with creative direction by Vaughn Davis and David Bell. The copywriting is by Richard Loseby.
Profane French Fries
New Zealand Burger King Ad Gives Gateway Tolls the Finger
Trend Themes
1. Humorous Resistance Ads - More companies may start using humorous advertising to prompt resistance to new or unpopular policies.
2. Print Advertising - Despite the shift to digital advertising, print advertising can still be effective and make a strong impact.
3. Directing Traffic - Businesses may invest more in directing traffic to specific locations or online pages to increase foot or website traffic.
Industry Implications
1. Fast Food - Fast food companies can utilize humorous advertising to attract new customers and increase sales.
2. Advertising - The marketing industry can invest in print advertising to reach audiences and create compelling campaigns.
3. Transportation - Businesses in the transportation industry can invest in tactics to direct traffic to specific routes or toll locations to increase revenue.