Enabled by restaurant tech platform Resy and sponsored by American Express, 10 well-known Los Angeles chefs are partaking in a fine dining drive-thru experience for consumers to enjoy. The activation will be hosted for a limited time on October 15th and 16th at the Hollywood Palladium. It is billed as "a model for bringing high-end restaurants back to life."
The fine dining drive-thru is officially named 'Resy Drive Thru.' As part of the experience, diners will remain in their cars—safety first—and will move through a 10-station track. From each station, consumers will be served one course that was prepared by each of the 10 restaurants. The food will be served in a single-use container and a tray. In addition, each car will have its own designated waiter that can guide them through the process or answer any outstanding questions.
Fine Dining Drive-Thru Restaurants
Resy is Hosting a Drive-Thru Dinner at the Hollywood Palladium
Trend Themes
1. Fine Dining Drive-thru - Drive-thru restaurants are incorporating fine dining experiences with safety protocols, offering a new avenue for high-end restaurants to reach consumers.
2. Restaurant Tech Platforms - Tech platforms such as Resy are providing innovative ways for restaurants to pivot their business model and reach consumers during unprecedented times.
3. Contactless Customer Experience - The pandemic has accelerated the adoption of contactless dining, and restaurants are finding new and creative ways to enhance the customer experience while ensuring safety.
Industry Implications
1. Hospitality and Tourism - Fine dining drive-thru experiences can help revive the struggling hospitality industry in a post-pandemic world.
2. Technology and Innovation - Restaurant tech platforms are at the forefront of providing innovative solutions for the food industry to adapt during a crisis.
3. Food and Beverage - The food and beverage industry is embracing contactless technologies to ensure safety while exploring new ways to deliver dining experiences.