Californian golf lifestyle imprint Students launches its second range of goods for the season with the unveiling of the Find the Cure collection. The new capsule is full of items including premium fleece designs, a slew of graphic tees, and headwear to round it all out.
Marking the Students Collection 002, there are strong graphics that detail the cut and sew tops. Noting the Start with Us pullover sweater, it is designed in a single tone with a sketch on the back that references Better Swing Bureau and Students branding to follow just below. Golf references are also made and can be found on the graphic tees with references such as 'Be Squared' making their way on the Swing Mechanics tee.
Streetwear Informed Cut-and-Sew Apparel
Students' Find the Cure Collection Arrives for the Season
Trend Themes
1. Streetwear-informed Apparel - The trend of integrating streetwear elements in cut-and-sew apparel presents opportunities for disruptive innovation in the fashion industry, such as experimenting with different design aesthetics and materials.
2. Graphic-heavy Capsule Collections - Opportunities lie in creating limited-edition capsule collections featuring strong graphics and creative design concepts for fashion brands looking to appeal to younger consumer segments.
3. Lifestyle-centric Clothing Lines - The popularity of lifestyle-centric clothing lines, such as the Californian golf lifestyle label Students, presents opportunities for new brands to emerge and cater to niche markets with specific interests.
Industry Implications
1. Fashion - The fashion industry can incorporate streetwear-inspired design concepts and create special capsule collections to appeal to younger consumers and stand out in an oversaturated market.
2. Sports Apparel - Sports apparel companies can experiment with different lifestyle themes and incorporate functional elements into clothing intended for activity.
3. Golf Fashion - Golf fashion labels can explore new design ideas that cater to the sport's changing demographic and embrace streetwear aesthetics to appeal to younger audiences.