Britney Spears grabbed the cover and spread of the April 2009 German edition of Maxim Magazine.
On the ultra sexy cover and inside the glossy, a bootylicious and drop dead gorgeous Britney goes minimalistic with her one piece long-sleeved white sweater which shines the spotlight on her behind, and several risque topless takes.
While it is a foregone conclusion that the pictures got the digital treatment we have come to expect from fashion mags, it is also true, as far as I am concerned, that the pop diva looks fabulous in those snaps. However, the thing with those photos, is that they were taken in 2003 for Esquire Magazine’s "70 Years of Women We Love" cover story.
As the global financial crisis deepens, it seems we’ll have to get used to this constant photo recycling, even in the most successful magazines.
Financial Crisis Covers
Maxim Recycles Photos of Britney for April 2009 Issue
Trend Themes
1. Photo Recycling - Opportunity for companies to reduce costs and environmental impact by repurposing existing photo content.
2. Minimalistic Fashion - Opportunity for fashion brands to capitalize on the trend of minimalistic, sleek fashion styles.
3. Digital Treatment - Opportunity for technology companies to offer innovative image treatment tools for fashion mags and brands.
Industry Implications
1. Fashion - Industry that can benefit from the trend of minimalistic fashion photography styles.
2. Publishing - Industry that can benefit from the process of photo recycling due to cost savings in photo shoots and production.
3. Technology - Industry that can benefit from providing innovative digital image treatment tools for fashion mags and brands.