If you know about BAWLS then you know it is possible to target a beverage specifically at gamers. Final Fantasy Potion is a new drink that is supposed to make you relaxed like herbal tea. It allegedly tastes 'mystical', which helps you recover real life 'hit points'. It is set to release in March 2006 along with the release of Final Fantaxy XII
Implications - Games are becoming much more than a form of entertainment for audiences who play them. Consumers are identifying themselves with elements of their favorite games and desire products that help in making them come to life. Companies could hone in on this appeal of entertainment companies to attract more customers.
Final Fantasy Potion Unveiled
Final Fantasy Potion Unveiled
Trend Themes
1. Gaming-specific Beverages - As gamers continue to seek out products that enhance their gaming experience, there is an opportunity for beverage companies to target this niche and develop gaming-specific drinks.
2. Fantasy-themed Products - As consumers increasingly identify with elements of their favorite games, products like Final Fantasy Potion offer an opportunity for companies to develop fantasy-themed merchandise and capitalize on the trend.
3. Functional Beverages - With more people seeking out beverages that offer health benefits beyond just hydration, there is an opportunity for companies to create functional beverages like Final Fantasy Potion that claim to provide relaxation and recovery benefits.
Industry Implications
1. Beverage Industry - The beverage industry can develop gaming-specific drinks and functional beverages that appeal to consumers seeking products that enhance their gaming experience or offer specific health benefits.
2. Gaming Industry - The gaming industry can expand into merchandise and product development, partnering with beverage companies like Final Fantasy Potion to create fantasy-themed products that cater to their fanbase.
3. Entertainment Industry - The entertainment industry can capitalize on the trend of consumers identifying with elements of their favorite games by developing merchandise and experiences that offer immersive, fantasy-themed experiences like Final Fantasy Potion.