Marshmallows are usually packaged loose in large bags but Stuffed Puffs is shaking things up this Halloween season by introducing single-serve chocolate-filled marshmallows. At a time when people still want to indulge a sweet tooth, share treats with others and do so in a safe and hygienic way, this solution helps to make sure that everyone can enjoy a marshmallow treat.
A whole bag contains 25 individually wrapped Classic Milk Chocolate Stuffed Puffs that are fit for the fall season, as they are decorated with dressed-up marshmallow characters based on classic Halloween monsters.
To introduce the fun new treats for 2020's unique Halloween celebrations, Stuffed Puffs is partnering with music producer, artist and DJ Marshmello to give away autographed Marshmello helmets and Stuffed Puffs Halloween bags.
Spooky Single-Serve Marshmallows
Stuffed Puffs Makes Chocolate-Filled Marshmallows for Halloween
Trend Themes
1. Single-serve Confectionaries - Stuffed Puffs' single-serve marshmallows demonstrate the trend of portion-sized sweets that prioritize hygiene and convenience.
2. Novelty Treats - Stuffed Puffs' decorated Halloween-themed marshmallows point to the trend of creating unique and fun confectionary offerings as a way to stand out in the market.
3. Celebrity Collaborations - Stuffed Puffs' partnership with Marshmello shows the trend of leveraging influencer and celebrity partnerships to help drive brand awareness and product sales.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can consider offering portion-sized confectionary products that cater to hygiene concerns and convenience.
2. Confectionary - The confectionary industry can explore creating unique and novelty products to differentiate themselves in the market and drive customer engagement.
3. Marketing and Advertising - Marketing and advertising agencies can consider partnering with influencers and celebrities to create effective brand awareness campaigns and promote new product offerings.