I couldn't wait to check out the Filippa K Fall 2010 lookbook. The Scandinavian clothing label is one of my personal favorites, and just as I expected, the clothing looks great.
Clean, modern and stylish pieces can be found in every shot of this lookbook. The Filippa K Fall 2010 collection features really cool knitwear, including cardigan and cowl neck sweaters. There are also some great suits, pants and jackets.
Implications - The recent recession led to a surge of simplistic and carefree styles as budget-conscious consumers were limited in their spending. These styles are now appreciated for their plain, yet posh elements which reflect the consumer's values of comfort and couture to their peers. Companies can appeal to fashionable demographics by manufacturing styles which emphasize the beauty of simplicity.
Messy Preppy Pompadours
The Filippa K Fall 2010 Lookbook Shows Tousled Tresses
Trend Themes
1. Simplistic Styles - Manufacturers can appeal to fashionable demographics by creating styles that emphasize the beauty of simplicity.
2. Carefree Fashion - Budget-conscious consumers appreciate plain yet posh styles that reflect their values of comfort and couture to their peers.
3. Knitwear Revival - The recent surge in simplistic and carefree styles has led to a renewed interest in knitwear, creating opportunities for manufacturers to innovate in this area.
Industry Implications
1. Fashion - The fashion industry can capitalize on the demand for simplistic styles by producing clothing that emphasizes simplicity and comfort.
2. Consumer Goods - Manufacturers in the consumer goods industry can create carefree fashion products that are both affordable and fashionable.
3. Textile - The textile industry can benefit from the knitwear revival by developing innovative techniques and materials for creating stylish and comfortable knitwear.