The latest Figura Spring/Summer 2018 collection channels vintage Meditteranean aesthetics -- specifically from the 80s and 90s. Figura's founders Jack Murray and Vincent Olivieri tapped filmmaker and photographer David Hughes to capture its latest pieces of multi-national athleisure pieces. The label expresses its vintage aesthetics through "criminal fraternities and European resistance movements." The collection is comprised of graphic t-shirts, race jackets, Hawaiian shirts and shorts.
The newest Figura Spring/Summer 2018 capsule boasts predominantly blocked and neutral tones with some patterned details to add to the European theme. Some key pieces of the range include the Fenestra and Auto silk shirts that are adorned with artwork drawn from paintings made at studio Figura. The seasonal pieces are now available for purchase online at Figura.
Vintage Mediterranean-Inspired Apparel
The New Figura Spring/Summer 2018 Line Channels the 80s
Trend Themes
1. Vintage-inspired Apparel - Disruptive innovation opportunity: Incorporating vintage aesthetics into modern fashion designs, appealing to consumers seeking nostalgia and unique style.
2. Meditteranean Aesthetics - Disruptive innovation opportunity: Infusing Meditteranean influences into fashion collections, offering a fresh take on traditional styles and attracting a niche market.
3. Multi-national Athleisure - Disruptive innovation opportunity: Creating athleisure wear inspired by various cultures, combining comfort with global fashion trends for a unique and inclusive wardrobe.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Exploring new design concepts and materials to create fashion-forward collections that cater to consumers' desire for unique and nostalgic styles.
2. Visual Arts & Photography - Disruptive innovation opportunity: Collaboration between fashion brands and artists/photographers to create visually stunning campaigns that showcase the brand's unique aesthetic and story.
3. Online Retail - Disruptive innovation opportunity: Creating engaging and user-friendly online platforms to sell fashion collections, leveraging e-commerce capabilities to reach a wider audience.